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HSBC sponsors Bermuda’s future female football stars

03/08/2019, 4:00pm AST
By BFA.bm

In a mark to International Women’s Day, HSBC Bermuda (‘HSBC’) has entered into a sponsorship agreement with the Bermuda Football Association (‘BFA’), to help pave the way for greater diversity in a sport historically dominated by males.

The BFA Girls Programme will benefit from the additional financial support provided by HSBC which will help young girls ages 5 and above, achieve their football aspirations.

The League not only provides a platform offering the requisite physical training but each girl benefits from attending a number of life-skill seminars and symposiums, the most recent featuring Karina LeBlanc, retired Canadian Women’s National soccer team goalkeeper, former Pan American Games and Olympic medalist and recently appointed Concacaf Head of Women’s Football. 

Mark Wade, President of the BFA shared, “We are grateful to begin this partnership with HSBC. Women's Football and HSBC is a partnership made for each other. As we work to grow women's football in Bermuda, having a partner in HSBC will help our future female players realize their goals. The growth of the women's game is set to continue exponentially.”

Tanya Bule, Chief Operating Officer, Retail Banking and Wealth Management, HSBC Bermuda said, “Through sporting programmes such as this, children learn key life skills beyond developing their football competencies, such as the importance of teamwork, negotiating and understanding the value of competition, while developing better focus and discipline. At HSBC we are pleased to play our part in helping to develop key leadership attributes in these young players that will later translate into positive, personal and professional experiences, for them and the wider Bermuda community.” 

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